Featuring athletes from around the world including Olympic triathlon gold medalist Gwen Jorgensen, 2XU’s global content series ‘Sum of Me’ takes a deeper, compelling dive into the people and places that have left a lasting impact.
Producing the three films simultaneously we facilitated remote production in Dubai & Boulder, Colorado whilst shooting on location in Sydney.
Created with a dynamic mash-up of purpose shot material, archival video, photography and remote interviews, the visual treatment echoes the accessible but slightly punk sensibilities of the brand.
2XU
Hunter & Co
Amelia Peacocke
Gavain Browne