LAUNCHING A NEW SUBURB THROUGH THE POWER OF STORYTELLING

Cr8ive engaged us early on to collaborate on a tv, cinema and social campaign to help launch Taylor, a new suburb in the Canberra region.

With a stylised documentary approach, we presented a simple story of connection between two different families living a range of shared lifestyle offerings in the suburb.

A suite of digital campaign assets were also created for use by the internal marketing team.

 

Client

ACT Government - SLA

Agency

Cre8ive

Executive Producer

Amelia Peacocke

Director

Gavain Browne

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