A BRAND THAT UNITES TWO APPARENT OPPOSITES - EFFICACY & ENVIRONMENTAL CARE

We were commissioned by global disinfection pioneers Hygieia-San to rebrand the local business for its launch in the Oceania region. Largely defined by a product & science centric voice, Hygieia-San wanted to present a holistic brand proposition and create a consistent voice to articulate their global expertise and humanise their offering in a new market.

The scope of work covered the creation of a new brandmark, brand playbook and copywriting guidelines, social templates, internal presentation templates and website design and content.

Client

Hygieia-San

Agency

LightRise STUDIO

LIGHTRISE TOOK A DEEP DIVE INTO OUR BUSINESS AND HAVE CREATED A BRAND THAT REFLECTS OUR COMMITMENT TO BOTH PEOPLE AND THE PLANET.

IT’S A REFRESHING AND INNOVATIVE APPROACH FOR OUR SECTOR AND I’M EXCITED TO TAKE OUR WORLD CLASS PRODUCT TO THE LOCAL MARKET BACKED BY OUR STRONG DYNAMIC BRAND.

Christopher Shermer, General Manager, Hygieia-San Oceania

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