After years of an ‘in-home’ approach to positioning the brand and it’s products we collaborated with Circus Primary to help re-align Luxaflex in a more aspirational space and help consolidate the brand across all it’s channels. The scope of the project was vast, requiring us to shoot 6 separate TVC campaigns, editorial photography for print and social assets. We built a custom in-studio set to shoot product in a fully controlled environment and ensure an elevated consistency across all deliverables.
CLIENT: Luxaflex / Hunter Douglas
AGENCY: Circus Primary
INTEGRATED PRODUCTION: LightRise
POST PRODUCTION: LightRise STUDIO