BRANDING THE DARK FIBRE REVOLUTION

Coinciding with a significant milestone in their dark fibre rollout, challenger telco Nexthop engaged us to consult on building out their foundation brand and creating a suite of social facing content to mark this milestone in the creation of their dark fibre network.

We created a positioning that spoke to their disruptive roots in a conservative sector, reflecting the ambition and intention of the business.

Client

Nexthop

Agency

LightRise STUDIO

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