Building on the success of last years campaign, LightRise have again collaborated with Illuminate to position, ideate and create a new iteration of the ‘Do You Value You’ content-led campaign for TAL. The campaign sees Aussies reconnecting with their own sense of value through the people that they value most, their kids and partners. The integrated campaign also includes an interactive digital tool with both living on a bespoke micro-site. Head to our vimeo page to see the other films.
AGENCY: Illuminate Communications
POST PRODUCTION: LightRise STUDIO