A LONGFORM SERIES PRODUCED ACROSS 3 CONTINENTS

Featuring athletes from around the world including the inspirational Watson family aka Team Angel Wolf, 2XU’s global content series ‘Sum of Me’ takes a deeper, compelling dive into the people and places that have left a lasting impact.

Producing the three films simultaneously we facilitated remote production in Dubai & Boulder, Colorado whilst shooting on location in Sydney.

Created with a dynamic mash-up of purpose shot material, archival video, photography and remote interviews, the visual treatment echoes the accessible but slightly punk sensibilities of the brand.

Client

2XU

Agency

Hunter & Co

Executive Producer

Amelia Peacocke

Writer & Director

Gavain Browne

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