Building on the success of last years campaign, LightRise have again collaborated with Illuminate to position, ideate and create a new iteration of ‘ The Value of You’ content-led campaign for TAL.
The campaign sees Aussies reconnecting with their own sense of value through the people that they value most, their kids and partners.
As with the first campaign, we undertook an extensive street casting process to capture a diverse cross section of everyday people to share their stories.
TAL
Illuminate
Amelia Peacocke
Gavain Browne
Antony Wilson, General Manager – TAL BRAND