A SOCIAL CAMPAIGN FEATURING TWO OF THE NRL'S BIGGEST NAMES

LightRise partnered with _GROUND to create an integrated campaign to launch a free trial weekend for Blackout.

 

The campaign featured NRL stars Benji Marshall & Kalyn Ponga who go head to head playing Blackout on the couch as well as getting some serious laughs in a lie detector test.

We shot both motion and stills across an action packed night shoot.

Client

Activision

Agency

_GROUND

Executive Producer

Amelia Peacocke

Director

Gavain Browne

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