We co-created the ‘The Value of You’ content-led campaign for TAL to get Aussies talking about life insurance, a notoriously tough category of insurance.
The campaign sees Aussies reconnecting with their own sense of value through the people that they value most as they embark on a life changing moment, having kids.
We undertook an extensive street casting process to capture a diverse cross section of everyday people to share their stories.
As well as a suite of content, the integrated campaign also included an interactive digital tool to encourage people to go on a similar journey to discover their value to those most important to them.
Antony Wilson, General Manager – TAL BRAND