After years of an ‘in-home’ approach to positioning the brand and it’s products we collaborated with Primary to help re-align Luxaflex in a more aspirational space.
Along with this re-alignment our task was to help consolidate the visual identity of communication across all channels and build out assets for both internal and external use.
The campaign featured Australian interior design & style icon Neale Whitaker.
The scope of the project was vast, requiring us to shoot 6 separate TVC campaigns, shoot editorial photography for print and social assets. We built a custom in-studio set to shoot product in a fully controllable environment and ensure an elevated consistency across all deliverables.