A tv campaign
for an Italian icon

Made in Italy, the Dolce Stil Novo is a luxury kitchen offering for the discerning home restaurateur.

LightRise worked closely with Primary to shape a strategic & creative approach that spoke to the proud Italian heritage of the brand as well as showcase some of the unique technology & innovation SMEG is renowned for.

Featuring their iconic blade flame, blast chiller and steam assist oven, the commercial strikes a cinematic balance between beauty and function, creating a stand out visual statement.